In April 2017, I was invited to speak on a panel that was part of the inauguration events for University of Mary Washington's new president. It was just a few months after the US inaugurated a new President too, and more folks were beginning to recognize that we were in deep shit when it came to mis- and disinformation online. I'm reposting the entire transcript of my remarks here because a) it's a pretty good (and I need to remind myself that I can think and write). And b) it makes a useful introduction to a series of essays I plan to write on the "technology of wellness."
This is a new topic for me both in terms of research and lived experience as I try to take a break from ed-tech and as I deal with health issues of my own. But the "technology of wellness" is similar (and even adjacent) to ed-tech in many ways: the hype, the wild promises, the obsession with data and quantification, a penchant for behaviorism, some fairly questionable politics, an embrace of techno- and pseudoscience. As such, I can't help but carry over some of my criticisms and suspicions. But I lack expertise in the area — I have even less "formal" training in health and fitness, at least, than I have in ed-tech (and I have none in ed-tech) — and it's challenging to balance my curiosity and my wariness, particularly as "wellness" is such a major vector of misinformation. I don't just mean the QAnon-level quackery either; I mean the much more accepted, and even institutionally-sanctioned bullshit that gets pedaled when talking about weight, addiction, nutrition, sleep, and so on.
There's some really interesting history that I'd like to explore in this series. I've written before about the whole "10,000 steps" that your pedometer demands, for example (in relation to learning analytics), and I'm likely to revisit that story as I think and write about the tyranny of fitness tracking. And I recently learned that the treadmill was used as a punishment device in 19th century. Some of this prison labor was used for grinding grain, but much of it was simply an effort to counter the idleness that supposedly led to immorality and crime in the first place. Good bodies, bad bodies, unfit bodies, and so on. "How'd we get from there to here?" always fascinates me, as does how much of "there" still permeates our beliefs and practices.
Consider this series of essays my learning in public about "wellness" and the ideology and artifacts surrounding it. (WTF is "wellness"?! I'd argue it's very different than "well-being," which is a measurement not of an individual, consumer-oriented shine, but of the broader structural issues surrounding health and opportunity… I should write more about that). I'm really not sure what direction this project will take. (My plan currently is to publish a History of Ed-tech essay in March on Hack Education — on the history of the student information system, incidentally — so look for the next essay in this series here in April.)
In February 2014, I happened to catch a couple of venture capitalists complaining about journalism on Twitter. (Honestly, you could probably pick any month or year and find the same.) “When you know about a situation, you often realize journalists don’t know that much,” one tweeted. “When you don’t know anything, you assume they’re right.” Another VC responded, “there’s a name for this and I think Murray Gell-Mann came up with it but I’m sick today and too lazy to search for it.” A journalist helpfully weighed in: “Michael Crichton called it the ”Murray Gell-Mann Amnesia Effect," providing a link to a blog with an excerpt in which Crichton explains the concept.
Apologies for quoting Crichton at length:
Media carries with it a credibility that is totally undeserved. You have all experienced this, in what I call the Murray Gell-Mann Amnesia effect. (I call it by this name because I once discussed it with Murray Gell-Mann, and by dropping a famous name I imply greater importance to myself, and to the effect, than it would otherwise have.)
Briefly stated, the Gell-Mann Amnesia effect works as follows. You open the newspaper to an article on some subject you know well. In Murray’s case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward-reversing cause and effect. I call these the “wet streets cause rain” stories. Paper’s full of them.
In any case, you read with exasperation or amusement the multiple errors in a story – and then turn the page to national or international affairs, and read with renewed interest as if the rest of the newspaper was somehow more accurate about far-off Palestine than it was about the story you just read. You turn the page, and forget what you know.
That is the Gell-Mann Amnesia effect. I’d point out it does not operate in other arenas of life. In ordinary life, if somebody consistently exaggerates or lies to you, you soon discount everything they say. In court, there is the legal doctrine of falsus in uno, falsus in omnibus, which means untruthful in one part, untruthful in all.
But when it comes to the media, we believe against evidence that it is probably worth our time to read other parts of the paper. When, in fact, it almost certainly isn’t. The only possible explanation for our behavior is amnesia.
I remember, at the time, appreciating parts of this observation. Or at least, I too have often felt frustrated with the reporting I read on education and technology – topics I like to think I know something about. But I hope we can see how these assertions that we shouldn’t read and shouldn’t trust newspapers are dangerous – or at the very least, how these assertions might have contributed to our current misinformation “crisis.” And I’d add too – and perhaps this can be part of our discussion – that how we’ve typically thought about or taught “information literacy” or “media literacy” has seemingly done little to help us out of this mess.
This isn’t just about Michael Crichton’s dismissal of journalism (and I’ll get to why he’s such a problematic figure here in a minute.) It’s the President. “Forget the press,” he said during the campaign. “Read the Internet.” It’s the digital technology industry – including those venture capitalists in my opening anecdote – which has invested in narratives and literally invested in products designed to “disrupt” if not destroy “traditional media.” Facebook. Twitter. Automattic (the developer of the blogging software WordPress). Despite the promises that these sorts of tools would “democratize” information, that the “blogosphere” and later social media would provide an important corrective to the failures of “mainstream journalism,” we find ourselves instead in a world in which institutions and experts are no longer trustworthy.
And yet, all sorts of dis- and misinformation – on the Internet and (to be fair) on TV – is believed. And it’s believed in part because it’s not in print and not from experts or academics or certain journalists.
I wanted to share this Michael Crichton story for a number of reasons. As I was preparing my remarks, I faced a couple of challenges. First, I couldn’t remember where or when I’d seen these tweets, although I was certain I’d first heard about the Gell-Mann Amnesia Effect from venture capitalists on Twitter. Searching for old tweets – verifying Twitter itself as a source – is not easy. Twitter’s search function offers us to “See what’s happening right now.” The architecture of the platform is not designed as a historical record or source.
I guess these tweets were the conversation I saw – I spent a lot of time looking through old VC tweets from 2013 and 2014 – although my memory tells me it was Tim O’Reilly, a different venture capitalist, who’d mentioned the Gell-Mann Amnesia Effect and had caught my eye.
When and if you do find an old tweet you’re looking for – as a scholar, perhaps, or as a journalist – it is stripped from its context within the Twitter timeline, within the user’s stream of tweets. What was happening on February 28, 2014 that prompted venture capitalist Dave Pell to complain about journalism? I couldn’t really divine.
In this exchange, we have a series of other Internet-based information claims. Journalist Mathew Ingram links to a blog post to explain the Gell-Mann Amnesia Effect, but if you click, you’ll find all of the links in that particular post are dead, including the one that goes to “The Official Site of Michael Crichton.” If you google “Gell-Mann Amnesia Effect,” the top search result is Goodreads, a book review site owned by Amazon. The excerpt there doesn’t give a date or a source or a link to Crichton’s commentary.
The Internet doesn’t magically surface “the truth.” Its infrastructure can quite readily obscure things. You have to understand how to look for information online, and you have to have some domain expertise (or know someone with domain expertise) so you can actually verify things.
The “Gell-Mann Amnesia Effect” comes from a talk titled “Why Speculate?” that Crichton gave in 2002 at the International Leadership Forum, a think tank run by the now-dormant Western Behavioral Sciences Institute. You can google this stuff, of course. Or maybe you know it. Maybe this is all, to borrow from Crichton “some subject you know well.”
Maybe you’re familiar with Crichton too, or more likely you’ve heard his name – a best-selling author; medically trained, but never formally licensed to practice medicine; creator of the TV show ER; writer and director of the movie Westworld (the one with Yul Brenner); and author of many novels including Jurassic Park, The Andromedia Strain, Disclosure, and State of Fear. After the publication of Disclosure, Crichton was accused of being anti-feminist; after the publication of State of Fear, he sealed his status as one of the leading skeptics of global climate change.
And this is all part of the message of that talk in which he argues for the existence of the Gell-Mann Amnesia Effect. Journalism, Crichton contends, is almost entirely speculation. Sunday talk shows, speculation. Global climate change, speculation. “False fears.” Crichton blames the end of fact-checking on the praise for Susan Faludi’s feminist book Backlash. He blames academia, particularly post-modernism: “most areas of intellectual life have discovered the virtues of speculation. In academia, speculation is usually dignified as theory.”
This was 2002 – Crichton doesn’t blame the Internet. He doesn’t blame the Web. He doesn’t blame Facebook. He blames MSNBC. He blames The New York Times.
2002 – A year before Judith Miller’s now discredited reporting on the weapons of mass destruction in Iraq appeared in that very newspaper.
In the past 15 years, I wonder if that the “amnesia effect” has worn off in some troubling rather than liberatory ways. Increasingly we trust very little that the media says. Last year, Gallup found Americans’ trust in the media had dropped to the lowest level in polling history. The media, as Crichton and others contend, is all speculation. “Fake news.”
But it’s not just the media. We face a crisis in all our information institutions – journalism and higher education, in particular. Expertise is now utterly suspect. We mistrust (print) journalists – “the mainstream media,” whatever that means; we mistrust academics; we mistrust scientists.
We still trust some stories sometimes. Importantly, we trust what confirms our pre-existing beliefs. Perhaps we can call this the Michael Crichton Ego Effect. We have designated ourselves as experts-of-sorts whenever we confront the news. We know better than journalists, because of course we do. (This effect applies most readily to men.)
The Internet has made it particularly easy for us to confirm our beliefs and our so-called expertise. Digital technologists (and venture capitalists) promised this would be a good thing for knowledge-building; it appears, instead, to be incredibly destructive. And that's the challenge for journalism, sure. It's the challenge for universities. It's the challenge for democracy.
As I turn to the "technology of wellness" for this series of essays, I hope to look too at how some of this is also incredibly destructive to bodies.