As quoted in “The Case(s) Against Personalized Learning,” by Education Week’s Ben Herold:

K-12 educators and policymakers should question the forces driving that narrative, said Audrey Watters, an independent researcher who maintains the popular Hack Education blog.

The push for more personalized learning isn't happening in a vacuum, Watters maintained. The movement is emerging from the values and technologies that already define Silicon Valley. And it's clear how the companies behind those systems operate.

"When Facebook promises personalization," Watters said, "it's really about massive data collection."

I even got a pullquote: